While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. You can also think of the PR value as …

In the top five, where most users look? There are also companies who sit between both camps almost grey hats so to speak. If I have a unique perspective to share or any advice I think may help others I get it out there via social media or whatever distribution …

If the person says no, they have not done any reviews, then do not push for them to leave one. Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. As …

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Google will show less information …

These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back …

One of Google's search engine algorithms is called PageRank. For non HTML pages such as PDFs, it's not possible to implement hreflang by placing tags in the of the HTML. Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. For example, where would …

When you advertise offline, you put your ads where the target market is likely to see them. Also decide how to bring this into your system whether you maintain the old server/hosting and redirects and renew the security certificate there (if it was https) or forward the domain and …

Use this warning to identify where you can better answer the query, rather than just repeat it. Real value generates traffic, followers, engagement and backlinks. Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write …

An infinite number of niches are waiting for someone to claim them. I'd ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it's …

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate …

By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. Keep up with latest SEO news and practices - just like everything in the world changes and moves on - so does SEO. Keywords that people enter will always …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Decoding occurs when the receivers (customers or retailers) encounter the message. Blogging can be an extremely effective way to get your …

An integrated approach connects brands with each audience, simultaneously or sequentially. Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. You should not only use social networks to acquire potential new customers …

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Google is pretty good at understanding the general context of a site's content. The difference between 10 years ago and now is Google puts a value on links …

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement. Domain authority is a score …

The key to quality SEO is all about research research research. By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. If you have two domain versions of your website …