Estimate their website traffic and investigate what keywords they are targeting. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind …

Customers were able to purchase negative SEO and watch as their competitors sunk down in ratings. While backlinking is not the be-all and end-all of SEO, it's still very important. Try using several cities, in different parts of the UK, as a basis for your UK Vacation if you're stuck …

Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. This research process is very similar to …

I'll go into more depth about content spinning in a later post. Relatively speaking, SEO has been and still remains one of the most cost-efficient marketing strategies available. Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new …

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Google will show less information …

These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back …

One of Google's search engine algorithms is called PageRank. For non HTML pages such as PDFs, it's not possible to implement hreflang by placing tags in the of the HTML. Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. For example, where would …

Use this warning to identify where you can better answer the query, rather than just repeat it. Real value generates traffic, followers, engagement and backlinks. Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write …

The key to quality SEO is all about research research research. By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. If you have two domain versions of your website …