As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Google will show less information …

These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back …

One of Google's search engine algorithms is called PageRank. For non HTML pages such as PDFs, it's not possible to implement hreflang by placing tags in the of the HTML. Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. For example, where would …

Use this warning to identify where you can better answer the query, rather than just repeat it. Real value generates traffic, followers, engagement and backlinks. Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write …

The key to quality SEO is all about research research research. By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. If you have two domain versions of your website …