Create unique, accurate page titles with RSS feeds in mind

For years, it's been known that most product searches are carried out away from the major search engines. Thus, as I mention elsewhere (article 20), SEO linking is moving toward a PR model: You promote your site, business, or product, and people write about you -- and link to you -- because …

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Make SEO a priority

How do you convince consumers that the same product should be viewed in a different way? When it comes down to it, a search engine is just a tool that connects a question with an answer. Create meaningful earned conversations using a PR collective for your communications partner. An WRCA …

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Concentrate on actionable mobile search

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. You should use words in the title tag that are also used …

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Tell me more about social media

I've already casually mentioned that your content needs to be high-quality if it's going to succeed; that's because Google judges the quality of your piece when it considers how to rank your authority (both on a domain and page level). Producing quality video content is the first step, but without …

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Create a search marketing strategy based on meta tags

Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. This research process is very similar to …

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Self-publishing Parasite SEO based purely on plugins

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Google is pretty good at understanding the general context of a site's content. The difference between 10 years ago and now is Google puts a value on links …

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