Estimate their website traffic and investigate what keywords they are targeting. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

An integrated approach connects brands with each audience, simultaneously or sequentially. Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. You should not only use social networks to acquire potential new customers …