Create Content With a Purpose

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Google will show less information …

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Encourage other websites to link to yours

Use this warning to identify where you can better answer the query, rather than just repeat it. Real value generates traffic, followers, engagement and backlinks. Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more specific topic (e.g. how to write …

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